Sunday, July 1, 2012

MBA受験 2)TOEFL スピーキング(Task4・6)ビジネスネタ

MBAトップ校合格のために、自分の経験談を項目毎のTipsにまとめ、数回に分けて投稿する。
1)MBA受験合格のために心がけるべきこと
2)TOEFL
3)GMAT
4)エッセイ、推薦状
5)インタビュー
6)奨学金獲得
7)資金調達


@全体
Task4, Task6は純ドメが最も減点され易いパート。
60回以上も受験していると、よく質問されるacademic subjectのネタが感覚的に分かってくる。そのよく出るネタは絶対に落とさないようにする。
押さえておくべきテーマは、ビジネス&生物。
純ドメ生は生物が出題されるとお手上げ状態になりがち。キッチリと練習し尽くす。
一方、その他のテーマは出やすいものが特定出来ないので、幅広く英会話を訓練しておく必要がある。

1:ビジネス
@全体
・得点しやすいので、確実に練習を以下のTPOでやり切っておく。以下がVolume23までのビジネスネタ。
V3 task6
V5 task4
V7 task6
V8 task6
V10 task4
V18 task6
・2つ目の具体例を言い切ることが大事。なので、Bodyは簡潔に、結論をたっぷり20秒使う、というタイムマネジメントを意識。

@テンプレート
-導入
In the lecture, the professor described (タイトル:target marketing) and provided the example of (例:a mobile phone company).
(スクリーンを見て読み上げる。慣れが必要)
-Body
First of all, the professor talked about (聞き取った内容を極めて単純に。the case where the main customers are kids.)
(追加の説明はなるべく簡潔に)
In addition, the professor talked about (聞き取った内容を極めて単純に。the case where the main customers are businessmen.)
(追加の説明はなるべく簡潔に)
-結論(ここで20秒残せればbest、そのために上記を簡潔に!)

@結論部分は、下記の暗記フレーズを使用!
It is important for businesses to expand their market share through developing(broadening, diversifying) their customer base.
Also, it is necessary for companies to enhance consumers` knowledge of their products through advertisement campaign.
In short, companies try their best to manage marketing strategy effectively by targeting individual customers.


@fairを獲得するためのポイントは、2点
1)Task4, 6はスピーキング時、スクリーン上に問題文が記載されている。最初の導入はそれを読み上げるだけでOK。メモ取りも2つの具体例の内容だけでOK。
2)どんなビジネスネタであっても、暗記フレーズ3文目(In short, ~)は使用可能なので、このフレーズを自信を持って言い切る。そうすれば、多少ミスがあっても、聞き取れていなくても、fairは確実に取れる。
3)結論部分の暗記フレーズは、nativeっぽく聞こえるよう、何度も練習する。

@回答例1(V7 task6)
In the lecture, the professor described the two major factors of product quality and provided examples of this.
First of all, the professor talked about reliability.
A product is reliable if it works the way we expected it to work.
In contrast, for example, if a car needs repairs too soon, customers will think it`s unreliable.
However, recently, reliability is no longer the deciding factor.
In addition, the professor talked about features.
In the same example, if a car has many features such as a stereo and a sunroof, customers will regard the car is of a high quality.
It is important for businesses to expand their market share through developing(broadening, diversifying) their customer base.
Furthermore, it is necessary for companies to enhance consumers` knowledge of their products through advertisement campaign.
In short, companies try their best to manage marketing strategy effectively by targeting individual customers.

@回答例2(V10 task4)
In the lecture, the professor described entertainment merchandising and provided examples of this.
First of all, the professor talked about his own experience.
When he was a child, he enjoyed watching action programs.
Also, he liked to play with action hero figures.
In addition, the professor talked about his daughter`s experience.
She liked to play with a cute baby doll named Rosa.
Also, she was excited to watch TV programs staring Rosa.
It is necessary for businesses to expand their market share through developing their customer base.
Also, it is important for companies to enhance consumer`s interests in their products through TV programs.
In short, companies try their best to manage marketing strategies effectively by targeting individual customers.

スピーキング(Task4・6)ビジネスネタは以上である。

MBA受験 2)TOEFL スピーキング(Task4・6)生物ネタ に続く。

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